ESPN是世界上最大的体育媒体品牌，这完全是由于其强大的营销策略，以区别于竞争中的其他品牌及其服务。1 – 4)。品牌建设战略是在线下门店的帮助下进行的，线下门店推出了多种体育产品线，相关品牌也与之合作，打造最大的网络。社交媒体广告是ESPN获得竞争优势的另一种方式。
通过Facebook、Twitter等社交媒体平台，客户互动被转化为未来的业务。这种跨平台的策略促使ESPN向世界各地扩张，以接触体育迷，并通过一种媒体(Sternberg, pars)随时从体育迷那里寻求报道。2 – 4)。ESPN所遵循的这种公关策略激发了用户在短时间内收集体育信息的积极性。每一种媒体都得到了ESPN员工的关注，所以与客户的同步没有任何差距。这种策略的最大优势是它满足了体育迷的需求。其结果是，营销结构带来了高收入，许多品牌主动与ESPN合作。所有这些都抓住了媒体的把柄，跨平台的营销使ESPN在任何时候都能与世界各地的球迷保持良好的公共关系。
ESPN is known to be world’s biggest sports media brand and this is entirely because of the strong marketing strategy which follows to differentiate the brand and its services to others amidst the competition (Sternberg, pars. 1-4). The brand building strategy has been carried out with the help of offline stores that launched a wide range of sports lines and related brands are also partnered with to create the largest network. Social media advertising is yet another way by which ESPN achieved competitive advantage.
Through Facebook, Twitter and other social media platforms, customer interactions were converted into prospective businesses. The cross platform strategy has driven ESPN to expand across the world to reach the sports fans and also to seek coverage from the fans anytime through one medium (Sternberg, pars. 2-4). This public relations strategy that ESPN followed had motivated users to gather sports information in a tap. Every medium received individual attention by ESPN employees so that the synchronization with customers did not receive any gaps. The biggest advantage of the strategy is that it serves what sports fans wanted. As a result, marketing structure generated high revenues and lots of brands came forward to partner with ESPN. All these caught hold of media and the cross platform marketing sustained ESPN in terms of public relations with fans round the world at anytime.