本篇新西兰市场营销论文代写-客户满意度讲了研究是为了发现新的东西或解决任何确定的具体问题。使用特定的方法来确保项目的顺利运行。目前的研究是基于下面讨论的一个问题。客户满意是每个商业组织成功的关键。然而，企业提供的服务需要更多的关注客户满意度，以留住现有客户，吸引新客户。这项研究仅仅是基于确定服务质量如何影响客户满意度，从而使客户对组织变得忠诚。为此目的，已选择和说明了具体的研究方法。随后，对这方面的一些选定文章进行了详细的讨论。本篇新西兰市场营销论文代写文章由新西兰第一论文 Assignment First辅导网整理，供大家参考阅读。
Research takes place to discover something new or to resolve any specific issue identified. Specific methodologies are used in order to ensure smooth running of a project. The current research is based on an issue identified which is discussed below. Customer satisfaction is the key to success for every business organisation. However, the service providing companies need to focus more on the customer satisfaction so as to retain the existing customers and attract new customers. The study is solely based on determining how the service quality can influence the level of customer satisfaction and thereby turn the customers to become loyal towards the organisation. For this purpose a specific research methodology has been selected and described. Afterwards a few selected articles in this regard have discussed elaborately.
Problem statement
In a recent survey conducted on the broadband internet connection users of Australia, it is found out that more than 62% of Australian customers are unhappy with the service provided by Telstra and Dodo. The customers are experiencing slow internet speed along with disconnection for long hours every day (Abc News 2017) however, Internode gets a score of 81, iiNet 78 in customer satisfaction survey, Tesltra and Dodo has managed to get satisfaction score of 70 and 69 respectively. It shows that due to poor service quality, customers are dissatisfied which has direct impact on the brand image and the financial performance of both the firms. It brings out the fact that every company needs to focus on their service quality to satisfy their customers as happy and satisfied customers are the main strength for growth of a company.
Objectives and questions
As per the problem identified in the above section, the objectives of this research are as follows:
To critically evaluate the factors giving rise to customer satisfaction
To analyse the impact of service quality on customer satisfaction and consequently on brand image
To identify new strategies for improving service quality and consequently customer satisfaction.
The primary research question here is
What is the impact of service quality on customer satisfaction?
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