One of the most debated issues in recent years related to accounting is: Do longer report results in better communication? For example, Cadbury’s annual reports focus on growth (addresses scale and simplicity) efficiency (price and customer segment) and finally capabilities (Investing in back end and efficient technologies to achieve desired level of output at competitive prices). Mostly as any other company they too focused on increasing the net worth of the shareholders. Compared to the last fiscal year the size of the annual report increased in size by at least 60 pages to cover more disclosures as well as risk management issues. However, of late, more emphasis was laid on narrative reporting. Kraft Group a U.S. based company acquired Cadbury in 2010 also contributes to the cause of lengthy reports of (Money Control, 2011). The company also plans to diversify into The North American sector and increase its stake in the form of a holding company. One thing fundamentally which can be ascertained from this report is that the company is the mode of acquisitions and day in day out the mode of expansions are spreading to new geographical boundaries. There is no denying the fact that all these factors in the form of financial statements, complying with new laws and procedures, statutory obligations. Views and assertions by prominent people are all contributing to the increase in the volume of annual reports.