Melton Estate has realized that customers have different values in terms of economy for the organization and there is subsequent adaptation of these communications strategy and customer offerings accordingly . It has been demonstrated by a number of researchers that implementing the activities of CRM helps in generating improved performance in the company when the focus of managers is to maximize the value perceived by the customers. Customer segmentation can be considered as the fundamental base for maximizing the value perceived by the customers. There is generation of customer base at 20 per cent which further provides scopes for the generation of 80 per cent of the profits .
Key focus is on evaluating and selecting segmentations for establishing and designing various strategies for maximizing the value enjoyed by the customers. Segmentation plays a crucial role to simplify the mess complexities of the customer market. It is crucial to deal with several individual customers, having different potential values and needs. Traditional methods of customer segmentations focused on experientially classifying or simply statistically presenting datas. This is done in accordance with the simple attribute of behavior like the region targeted or the purchase product category .