新西兰音乐学论文代写:澳大利亚市场机遇和威胁

新西兰音乐学论文代写:澳大利亚市场机遇和威胁

机遇:一方面,澳大利亚市场缺少芥菜。由于当地芥菜籽产量不足,当地种植者不得不从加拿大进口约200吨芥菜籽(Wales, 2015)。因此,澳大利亚的选育品系也必须利用加拿大的材料,这也导致了它们生产的变化。这既影响了消费者对当地风味的期望,也影响了成本结构。

其次,澳大利亚的特色芥末有着强大的消费市场。最近的趋势是来自一家法国公司的松露芥末品种,受到了非常好的欢迎。芥末酱的价格从每20盎司2美元的低端芥末酱到美国的更贵,还有特产芥末酱。专业芥末酱有一个利基市场。



新西兰音乐学论文代写 :澳大利亚市场机遇和威胁

威胁:该公司面临的一些威胁是在Young推出新的芥子气因子。这家新工厂可能会成为一个威胁,因为它们将满足澳大利亚国内芥菜的大部分主要需求。

第二个主要威胁是已经在澳大利亚市场上销售的特殊芥末酱。这意味着进入市场的阻力很大,特别是在价格竞争力方面。如今锡芥在美国所遵循的战略是以产品为基础的战略,产品的质量、高端的口味以及更多的都应对了高成本的威胁。现在,仅靠这种策略在澳大利亚可能还不够。然而,完全降低成本也不是一个好的选择。


新西兰音乐学论文代写 :澳大利亚市场机遇和威胁

Opportunities: At one end, there is a shortfall for mustard in the Australian market. A shortfall in the local production of mustard seeds has led to the local growers having to seek import of around 200 tonnes of mustard seed from Canada (Wales, 2015). Australian bred lines hence have to make use of materials from Canada leading to changes in their production, too. This affects both local flavour expectations of consumer and the cost structures.
Secondly, there is a strong consumer market for specialty mustards in Australia. The more recent trend was a truffle mustard variety from a French company which was received very well. The costs of mustard ranges anywhere from low end mustards at 2 dollars per 20 ounces and more as in the case of the United States, and then, there are the specialty mustards as well. A niche market exists for the specialty mustards.


新西兰音乐学论文代写 :澳大利亚市场机遇和威胁

Threats: Some of the threats that exist for the company are that of the launch of the new mustard factors in Young. This new factory could become a threat as they are set to meet most of the major demands that would come for mustard within Australia.
The second major threat is that of the specialty mustards that are already present in the Australian market. This means high level of resistance in market entry especially in the form of price competitiveness. Now the strategy that Tin Mustard has followed in the US is a product based strategy where the product quality, its high end taste and more has handled the threat of its high cost. Now this strategy alone might not be enough in Australia. However, reducing costs completely would also not be a good choice.

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