本篇新西兰英语语言学论文代写-经营策略讲了本分析的目的是了解飞利浦公司和松下公司的经营策略。飞利浦公司是松下公司出现之前的市场领导者。这两家公司都生存在当今时代，具有独特的竞争力。在这篇分析中，他们已经做了详细的说明。本篇新西兰英语语言学论文代写文章由新西兰第一论文 Assignment First辅导网整理，供大家参考阅读。
The purpose of this analysis is to understand the business tactics employed by Philips Company and Matsushita Company. Philips Company was the market leader prior to the advent of Matsushita Company. Both the companies are surviving in the current times and had distinctive competencies. They have been detailed in this analysis.
Koninklijke Philips is a Dutch technology company that is headquartered in Amsterdam. It focuses on healthcare, consumer electronics and lighting. The company was founded in Eindhoven 1891. The company is organized into three divisions (Bartlett, 2001). They are Philips Consumer lifestyle, Philips Healthcare and Philips Lighting. In 2012, Philips Company was considered to have had the largest manufacturer of lighting. It is a world-renowned brand that has managed to survive for more than 2 centuries. On the other hand, Matsushita Electric had also grown. Matsushita Electric Industrial Co., Ltd is a Japanese company that is headquartered in Kadoma, Osaka in Japan. The company was founded in 1918 and it is considered to be the leading producer of light bulb socket. The company is considered to be the largest Japanese electronics producer that was alongside Sony, Canon. Added to this, the company also offers non-electronic products that serve as home renovation services. They have a primary listing in Tokyo Stock Exchange. This company is known as Panasonic Company in the current times. This company was able to develop a business model that it rivalled and succeeded with Philips Company. There were interesting competencies that each of these companies had built over time. These distinctive competencies that were developed by the companies need to be probed as it provides interesting insights as to how they were able to sustain in the consumer markets.
Each of these companies has distinctive competency. This is a competency or attribute that is unique to a company. This competency is found to be superior in some aspect when compared to the competencies of other companies. These enable in the production of the unique value proposition in the function of businesses of the companies. Philips Company had the largest market share. It was eventually replaced by Matsushita Electric in the field of consumer products and services. The reasons for Philips Company to lose its edge and the reason for success of Matsushita Electronics have been detailed in the following.