新西兰作业代写：中国广告业的全球化
研究人员于2002年至2003年在北京进行了个人实地调查，以了解全球化对中国广告业的影响。根据Po(2006)的研究，中国广告业在过去的十年中有了显著的增长。1990年，中国只有11,231家广告公司，但随着全球化的发展，这一数字在2003年增加到了101,786家。广告业的大幅增长也促进了广告业的就业。1990年，该行业的员工人数为131,970人，2003年增加到871,300人。在这段全球化时期，广告费用也只增加了43美元的一小部分。到2003年，中国在全球广告市场上已经达到第三位，仅次于美国和日本(Po, 2006)。
新西兰作业代写 ：中国广告业的全球化
到2003年，中国的企业或组织已经达到了这样的水平，在全球范围内推广这个品牌有巨大的需求。因此，在全球推广的过程中，各跨国营销公司热情地与中国企业携手合作，将中国广告市场推向了一个新的高度。跨国广告公司按照自己的规则和标准对中国营销机构的组织结构进行了重塑。跨国公司也改变了中国代理商的业务流程标准，这对中国广告业产生了巨大的影响(Po, 2006)。
新西兰作业代写 ：中国广告业的全球化
The researcher has done the personal fieldwork in Beijing between 2002 to 2003 to access the impact of globalization in advertising industry in China. According to Po (2006), advertising industry in China had grown significantly in the past decade. In 1990, there were only 11,231 advertising companies in the country, but with globalization this number increased to 101,786 firms in the year 2003. This dramatic increase in the advertising industry has also given a boost to the employment in advertising sector. Like 131, 970 was the number of employees in the sector in the year 1990 and in 2003 it went up to 871,300. Advertising bills had also increased by a fraction of 43 in this period of globalization. By the year 2003, China had reached to the third position in the global market in the field of advertising, just behind USA and Japan (Po, 2006).
新西兰作业代写 ：中国广告业的全球化
Chinese businesses or organizations had reached to such a level by the year 2003, that there was a huge need to promote the brand name globally. Thus for the global promotion, various multinational marketing firms enthusiastically joined hands with Chinese firms and took Chinese advertising market to a new level. The multinational advertising agencies reshaped the organizational structure of the Chinese marketing agencies according to their rules and standards. The standards of business processes of Chinese agencies had also been altered by the MNCS and all this put a great impact on the advertising industry of China (Po, 2006).
