星巴克的6P分析
价格
Costa咖啡是国际品牌以其独特的意大利咖啡,用一流的服务是吸引顾客的最高水平。科斯塔价格从£1.95等等。公司的策略是减少30%的价格在未来三年通过安装生产中心在不同的地方,通过最小化运输成本。
的地方
Costa咖啡在英国1175家和472年咖啡商店在全球28个国家。最大的科斯塔分支是在迪拜有300多人在哪里工作。哥公司将为新国家和增加门店的数量到3000年在未来3年数据。
促销活动
哥的公司已开始哥书奖促进科斯塔业务并规划新市场策略来推广自己的品牌。
人
公司雇佣了意大利大师在每一个生产中心。它介绍了许多人或雇员福利计划和其他社会改善和发展计划。未来3年的计划是激励,促进社会教育的人。
过程
哥介绍了科斯塔表达和科斯塔俱乐部的咖啡机将取代提高生产服务和改名为哥表达。供应链和送货上门服务正在改善达到更多的顾客在未来三年。
实物证据
公司的实物证据是哈里波特的一个品牌——酒店业。哥的计划是重塑通过引入新型的科斯塔服务。在这个消费者知道品牌COSTA咖啡。
星巴克的6P分析
Price
Costa Coffee is internationally branded for its unique Italian Coffee and by using the first rate services it is attracting the highest customers. The COSTA prices starts from £1.95 and so on. The company’s strategy is to reduce the prices by 30 percent in next 3 years by installing the production centers at different places and by minimizing the transportation cost.
Place
Costa Coffee has 1175 outlets in UK and 472 coffee stores in 28 countries worldwide. The biggest Costa branch is at Dubai where more than 300 people work. Costa Company is going for new countries and increasing the number of outlets by 3000 in numbers in next 3 years.
Promotion
COSTA Company has started COSTA BOOK AWARDS to promote the COSTA business and also planning new market strategies to promote their brands.
People
The company employs the Italian Masters on every production center. It has introduced the many people or employee welfare programs and other social improvement and development programs. For next 3 years the plan is to motivate the people and to promote the social education.
Process
COSTA has introduced the COSTA EXPRESS and COSTA CLUB under which the coffee machines are going to be replaced to enhance the production services and rebranded as COSTA EXPRESS. Also the supply chain and home delivery services are being improved to reach to the more customers in coming three years.
Physical Evidence
The company’s physical evidence is as a brand of Whitbread – Hospitality industry. The COSTA’s plan is to rebrand by introducing the new kind of COSTA services. By this the consumers will know the brand as COSTA COFFEE.
