星巴克的SWOT分析

由于:
•营销和销售:星巴克最大的优势是他们市场部已经能够增加价值的消费者在许多年。扩张到世界不同的角落的策略使得他们造就伟大的利润。他们有更少的依赖传统的广告方式,创新新方法促使品牌已被证明是非常成功的。
•客户服务:星巴克已经能够保持其在市场的地位,由于它提供的非凡的客户服务水平。星巴克也旨在培养顾客对咖啡的认识。
•金融:星巴克保留其强劲的财务状况在许多年。公司生成略高于去年的50亿美元,显示其健康的财务状况。
•人力资源管理:星巴克是他们最宝贵的资源——劳动力。员工被视为合作伙伴。这有助于激励员工,最终导致更好的结果。
•强大的道德价值
•全球业务:公司是公认的国际和世界各地有很好的声誉。全球有超过16000家门店。
缺点:
•饮料创新:公司是由创新。公司可以但是崩溃如果他们无法创新。
•对美国市场的依赖:超过75%的商店位于美国。这是一个主要的弱点,因为它增加了风险,它将表现不佳,如果美国经济遭受某种危机。
•员工效率水平很低。
•国际问题:公司正面临众多问题扩展到国际市场。
OPPURTUNITIES:
•扩张:公司拥有的资源扩展到其他许多国家,可以帮助他们获得更多的利润。
•合作品牌:品牌合作可以帮助他们利用合作伙伴在当地市场的声誉。
•咖啡市场的增长:全球咖啡市场增长迅速。这可以为星巴克提供一个很好的机会来提高他们的利润。
威胁:
•成本上升:材料与咖啡有关的成本一直在增加在过去的几年里已经影响了价格。
•竞争:星巴克面临各种各样的竞争对手的竞争。
•动荡的市场:咖啡市场的性质很不稳定。
STRENGHTS:
• Marketing and Sales: The biggest strength of Starbucks is that their marketing department has been able to add value for the consumers over a number of years. Their strategy of expanding into different corners of the world has enabled them to make great profits. They have relied less on the traditional means of advertising and have innovated new ways for prompting the brand which have proved extremely successful.
• Customer Service: Starbucks have been able to maintain its position in the market due to the extraordinary level of customer service that it offers. Starbucks also aims to develop awareness in the customers about coffee.
• Finance: Starbucks has retained its strong financial position over a number of years. The company generated a little over $5000 million last year which shows its healthy financial status.
• Human Resource Management: The most valuable resource of Starbucks is their workforce. The employees are treated as partners. This helps in motivating the workforce which eventually leads to better results.
• Strong ethical values
• Global presence: The Company is recognized internationally and has a very good reputation all over the world. There are more than 16,000 stores worldwide.
WEAKNESSES:
• Beverage Innovation: the company is driven by innovation. The company can however collapse if they are unable to innovate.
• Reliance on the US market: More than 75% of the stores are located in US. This is a major weakness because it increases the risk that it would underperform if the US economy is suffering from some sort of crisis.
• Level of employee efficiency is low.
• International Problems: the company is facing numerous problems in expansions into international markets.
OPPURTUNITIES:
• Expansion: the company has the resources to expand into many other countries which can help them in earning more profits.
• Co-branding: Co-branding can help them into leveraging the reputation of the partner in the local markets.
• Growth in the Coffee Market: Coffee market globally has been growing rapidly. This can provide a great opportunity to Starbucks to increase their profit margins.
THREATS:
• Rise in Costs: the costs of the materials related to coffee have been increasing in the past few years which have affected the prices.
• Competition: Starbucks face competition from a wide range of competitors.
• Volatile Market: the nature of the coffee market is quite volatile.