学术论文代写-提升客户满意度的策略

| 15-10月-2019 | 论文代写

  本篇学术论文代写-提升客户满意度的策略讲了在经营高增长的餐饮业务的同时,客户基础的扩大是非常必要的,为了满足每一个客户的需求,吸引目标细分市场的注意力,顶尖的公司致力于每一个客户。客户关系的管理对于保持业务的快速增长是非常重要的。在这个行业中,消费者总是期望一个令人印象深刻的服务水平(Hollensen, 2015)。尽管一个组织为其客户提供高质量的产品和服务,但只要客户不被善待,组织是否能获得100%的客户忠诚度是不确定的。因此,如果一个公司想要它的客户长期保持忠诚,那么提高客户满意度的明确策略是非常重要的。本篇学术论文代写文章由新西兰第一论文 Assignment First辅导网整理,供大家参考阅读。

  By measuring as well as determining the behavioural intentions related to the customers, their satisfaction levels towards a particular product can be measured as per the study of Brady and Cronin. In 2011, Anwar and Gulzar proposed that behavioural intentions, like- word of mouth from a consumer plays significant role in case of increasing number of potential customers along with enhanced level of customer satisfaction (Lusch & Vargo, 2014). The real world example of behavioural intentions model can be observed in case of Burger King as the figureheads of the company believe that behavioural intentions, attitudes, mind-sets and etiquettes of the members of staffs are the determinants of customer satisfaction.

  Strategies for promoting customer satisfaction

  While running high-growth F&B business, client base expansion is really necessary for which the top firms devote themselves towards each of the customers by fulfilling their demands and drawing attention of the target segment in the market. Management of the customer relationships is quite essential here to maintain the rapid growth of the business. In this industry, consumers always expect an impressive level of service (Hollensen, 2015). Despite the fact that an organisation is providing high quality products and services to its customers, it is not certain that the organisation can gain 100% customer loyalty as long as they are not treated very well. So, definitive strategies for the promotion of customer satisfaction are very much vital in case a company wants its customers to stay loyal for a long-term period.

  Communication with the customers

  The first promotional approach of a successful F&B company towards customer satisfcation is that it always wants to build trust as well as loyalty for which the company keep the customers satisfied all the time. Open communication with the customers nurtures mutual trust and continuous improvement related to the standards of services makes them stay satisfied all the time (Kandampully et al., 2014). Top hospitality businesses also comply with the necessary legal obligations, like- Consumer Rights Act, Distance-selling Rules and Consumer Credit Act to keep them informed all the time. They also use online media and the traditional styles of channel, like- telephoning, TV commercials, radio ads etc to promote useful information as well as gather feedback. The hotels also appoint key account managers so that they can take care of the most valued consumers and promote absolute customer satisfaction. Wendy’s prefer this strategy to promote customer satisfactions in the target segmented markets via both traditional as well as modern style of promotional activities.

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