As a result of the poor food supply planning and low degree of access of the economically disadvantaged households to food, the health related issues arising out of chronic malnutrition are frequently evident among them . Another issue that has been created due to the mismanagement of food supply is the increasing number of people dealing with the problem of obesity (Steel, 2013). It can be seen that the inability to regulate the food supply can have two extreme outcomes, with both cases exemplified in the movie. Charlie was shown as a malnourished child, belonging to a quite poor family, while Augustus Gloop was a youngster spoiled through excessive consumption of chocolate. Since his family was wealthy, they could afford to purchase different food items, including a massive amount of chocolate, which has resulted in the development of gluttony among the boy.
The retail stores and leading food manufacturing and supplying companies use different tactics to appeal the customers. One of the most frequently used promotional offers provide the customer with an opportunity to gain an extra item on the purchase of a single one (Steel, 2013). The offer of purchasing chocolate to get the golden ticket indicates the use of a promotional offer by Willy Wonka.
A common approach is to attribute the poorly structured and managed food supply to the society’s institutions and non-profit organizations. However the large scale food suppliers are also responsible for the unbalanced food distribution in a society to some extent, as they promote greediness while focusing on increasing their profits and encouraging the people to buy more food. Moreover, the housing facilities in a region affect the ability of the poor families to gain access to the required food .
It can be concluded that food supply and food access are moderated by the economic position of a household. Economically disadvantaged households are exposed to the health related issues connected to malnutrition, while affluent people often face the problem of obesity. These unhealthy food consumption patterns are associated with the poorly managed food supply process and the excessive focus of the retailers on profitability.