5.4 Technological Environment:
The technological environment consists of the procedures, systems and approaches used to manufacture goods and services. In order for a business to grow and advance, technological changes need to be adopted continuously. Scientific research in order to improve and products and services is a regular activity for businesses nowadays, so as to be with the times and ongoing technological changes.
Keeping in mind the constant change in technology, Shell has to venture into the development, research and promotion of renewable energy sources. The corporation’s reliance on oil is very harmful to human health as well as the environment. Hence, Shell should conduct studies and researches that would decrease this dependency. Shell also needs to enhance its demand on nuclear, solar and hydroelectric as power supplies.