营销策略分析

营销策略分析
从我们所进行的研究,我们可以分析星巴克的营销策略。二次研究将帮助我们分析SWOT、STP(市场细分、目标市场和市场定位)和4 P营销。主要研究将帮助我们分析的新趋势和客户的见解,可以帮助我们确定深播种需要的客户可以为星巴克是极有帮助的。
为了分析营销策略做SWOT分析是很重要的,因为这是在营销策略。下面星巴克的SWOT分析。
营销策略是根据客户不同的需求和希望的行为在市场,为了了解顾客的行为遵循的过程是很重要的分割、目标市场和市场定位。星巴克的STP下面:
咖啡提供核心的好处是可以放松大脑,使其活跃。实际的好处是,它有助于刷新思维,激发思维。整个咖啡体验是消费者得到增强的好处。咖啡的味道除了味道正是星巴克如此特别。我们可以描述星巴克为顾客提供的福利以下列方式:
•有形产品:咖啡、食品、茶叶、冷饮、音乐、咖啡豆、杯子和季节性产品。
•核心产品:商店中提供的服务包括大气、装饰品、Wi – Fi连接,和咖啡本身。
•附加产品:星巴克的员工提供的无形服务。
营销策略分析
From the research that we conducted we can now analyze the marketing strategy of Starbucks. Secondary Research will help us in analyzing the SWOT, STP (Segmentation, Targeting and Positioning) and 4 P’s of marketing. Primary Research will help us in analyzing the new trends and the customer insights that can help us identifying deep seeded needs of customers which can be extremely helpful for Starbucks.
In order to analyze the marketing strategy it is important to do the SWOT analysis because this is from where the marketing strategy is developed. SWOT analysis of Starbucks is given below.
A marketing Strategy is based on how customers with different needs and wants behave in a market; in order to know the behaviors of the customers it is important to follow the process of Segmentation, Targeting and Positioning. The STP of Starbucks is given below:
The core benefit that the coffee provides is that it relaxes the mind and keeps it active. The actual benefit is that it helps refreshing the mind and it energizes the mind. The whole coffee experience is the augmented benefit that the consumers get. The smell of the coffee in addition to the taste is what makes Starbucks so special. We can describe the benefits provided by Starbucks to its customers in the following manner:
• TANGIBLE PRODUCT: Coffee, Food, Tea, Cold drinks, Music, Coffee Beans, Mugs and Seasonal Products.
• CORE PRODUCT: The service which is provided in the store which includes the atmosphere, decorations, Wi Fi connection, and the coffee itself.
• AUGMENTED PRODUCT: It is the intangible service provided by the employees of Starbucks.