After analyzing Next, we will observe that it falls in the “HYBRID” category of the strategy clock which is the third position of the diagram. This is because of the fact that Next offer’s products at lower prices but the perceived value of its products are higher than its competitor’s products. The hybrid strategy has been very successful Next as they have been able to make high profit margins over the years with the help of this strategy.Strategic group mapping helps in identifying who are the most direct competitors and on what basis are they competing. The strategic group mapping can also be helpful in identifying new opportunities for businesses. This can also highlight the areas where a particular organization is falling behind its competitors. (Michael Porter, 1980).The above chart shows the strategic positioning of Next and Marks & Spencer. Marks and Spencer has built a reputation of an expensive and classy brand. They have been focusing on charging a premium for the uniqueness that they are offering. Next is catering to a completely different target market from all the other brands and therefore they offer at a lower price, but they also focus on differentiation because they do not want their products to be considered as cheap quality products.PESTLE network is a element of the outer examination while a tactical examination is carried out or a market research is conducted, I helps in giving an impression of the unusual macro ecological factors that the company has to obtain into reflection. It is an extremely practical tactical tool for perceptive market , to figure out whether it is a growth market or is it declining, industry position, potential and method for operations.