主要活动
入站物流:
供应商已经极强的之间的关系。他们已经把大部分的同一供应商的合同数年已使他们与他们建立良好的人际关系。
出站物流:
产品交付分为两个部分,包括交付到客户购买从零售商店和其他客户在网上购买。下一个闻名及时交付客户因此他们在其他竞争对手有优势。
市场营销和销售:
下正在积极的营销策略通过大量广告和促销,通过它交流他们的核心竞争力“目标受众通过所有电视频道(还包括区域渠道)广告和促销。印刷媒体如报纸、杂志和期刊给出应有的份额。
操作:
整个过程是在机器以保证质量。这些质量控制程序是有效的。工厂、机械和办公室,都是在良好的条件和根据标准。
Primary Activities
Inbound Logistics:
The relationship between the suppliers has been extremely strong for Next. They have been giving most of the contracts to the same suppliers for a number of years which has enabled them to build strong relationships with them.
Outbound Logistics:
The product delivery is divided into two segments which include the delivery to the customers buying from retail outlets and the other customers are who buy online. Next is known for its timely deliveries to the customers hence they have an edge over the other competitors.
Marketing and Sales:
Next are pursuing aggressive marketing strategies by engaging heavily in advertising and sales promotion through which they communicate their core competency “target audience by engaging all TV channels (regional channels are also included) for advertising and sales promotion. The print media like newspapers, magazines and periodicals are also given their due share.
Operations:
This whole process is carried in machines in order to assure quality. These quality control procedures are effective. The plant, machinery and offices, all are in good condition and according to the standards.
