这份报告给了我们一个想法关于英国的服装市场尤其是服装零售市场。它会给下零售有限公司的深入分析。本报告重点介绍下如何使战略决策和他们如何操作。它还展示了未来的现状和当前的增长,可能会影响未来的销售。如果我们细分市场分为两大类两将出售自己的品牌和其他将卖给第三方。这是一个非常多元化的产业。它由各种范围,像正式穿运动服、休闲服等。它是由j . Hepworth &儿子在1864年。它开始在绅士的裁缝的名字。在1891年,Kendalls商店被Hepworth收购启动下一个时代。接下来是一个时尚,时尚,价格适中服装店中年组中极受欢迎。他们还能够保持一个良好的信誉在市场上通过其家庭购物和金融服务。竞争优势与比较优势的概念非常相似。1985年,波特提出了竞争优势理论,即企业应该获得这样的政策,鼓励在高价格高质量的产品。很多的利益取决于在廉价劳动力和自然资源的可用性。竞争优势的主要目的是试图最大化规模经济商品将允许他们最大的价格收费。(Stutz和沃夫2009)竞争战略可以通过使用一个模型,分析了被称为Bowmann的战略时钟。该模型用于分析一个公司的战略地位。它是鲍曼和大卫·福克纳发明的,这个时钟是一个波特的通用策略的扩展版本。这个时钟给八战略分为四个象限的可能性。在y轴上的附加值和x轴在价格上。
This report gives us an idea about the clothing market of United Kingdom especially the clothing retail market. It will give an in depth analysis of Next Retail Ltd. This report focuses on how Next has been making strategic decisions and how they have been operating over the years. It also shows the present condition of Next and the current growth which could affect their future sales.If we segment the market into two major categories the two will be selling their own brands and other would be selling to third party wear. It is a very diversified industry. It consists of various ranges like formal wear, sportswear, casual wear etc. It was founded by J. Hepworth & Son in the year 1864. It started under the name of Gentleman’s Tailor. In the year 1891, Kendalls shop was acquired by Hepworth which initiated the era of Next. Next is a trendy, stylish and moderately priced clothing store which is extremely popular in the middle age group. They also have been able to maintain a good reputation in the market through its home shopping and financial services. Competitive advantage is quite similar to the concept of comparative advantage. In 1985, Porter proposed his theory of competitive advantage which states that businesses should obtain such policies that encourages high quality products at high prices. A lot of spirited benefit depends under the availability of inexpensive labor and natural resources. The main objective of competitive advantage is to attempt to maximize the scale economies in goods which will allow them to charge greatest prices. (Stutz and Warf 2009)Competitive Strategy can be analyzed by using a model which is known as Bowmann’s strategy clock. This model is used to analyze the strategic position of a company. It was invented by Bowman and David Faulkner, this clock is an extended version of Porter’s generic strategies. This clock gives eight strategic possibilities which are divided into four quadrants. On y axis is the perceived added value and on the x axis is the price.
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