• Next has a large investor base and those investors have been making good returns for the past few years so they would be willing to provide Next with a large amount of capital for future ventures also.
• The company has been able to maintain a strong presence in the international market due to its well established online presence. The online technology provides them a very good opportunity to expand into many other countries and enter into more profitable markets.
• Brand Image is what the competitors cannot copy. Next has a very good reputation in the market. They have a unique image of providing quality products at reasonable prices.
• The past customer relationships could be considered as a resource to the company because they can build on from those relations if they are able to keep those loyal customers delighted.
• Next has an extremely committed and efficient workforce which has been able to give them a competitive edge over its competitors.
• Cost Efficiency has given them a definite edge over its competitors and has enabled them to charge low prices than its competitors.
• Organization culture is completely focused on the customer service and has developed relationships over the years which cannot be imitated by its competitors.
• Delivery system is quite unique and innovate which is not easy to replicate.
Even in the adverse economic situation and in a declining market, Next has been able to deliver high profit margins to its stakeholders over the past years. The high profit margins mean that the prospects for future investments are also good. Next has its image very well positioned in the minds of the target consumers which has accounted for their strong strategic position. However they would need to keep an eye on its competitors because they won’t take it lightly and will try to come up with strategies which can capture their market share, so they need to be aware of that. Next should try to expand into even more countries where there are gaps in the clothing industry and adapt to the market accordingly. For the time being their strategy has been extremely effective and should be continued however they must be aware that they need to be up to date with the market so that they can adapt quickly to the changing fashion trends. Strategic planning has played a great part in the success of their company which highlights the importance of a good strategic plan, it elaborates the importance of having a sound strategic plan and the impact that it can have on the profits of the company. 压力