Haier is a Chinese multinational consumer electronics company and specialises in home appliance segment. It is headquartered in Qingdao and its products include air conditioners, mobile phones, ovens, refrigerators, washing machines and TV. I chose to research in this area as I am interested in which elements affect the quality in Haier and How the company monitoring their quality and which ways they used to establish their quality culture and how they influenced. I am also interesting how Haier to create the health and safety environment and how they affected the quality. The basic theme of research is quality management and the way in which quality can be improved in Haier International.