·我们需要增加客户的参与水平。尝试添加高质量的文章。而不是这么多帖子我们只需要2 – 3创新性和高质量的文章。7点到8点之间添加内容将得到20%的客户接触。
·字符的帖子应该是最小的。球迷不给太多时间阅读整个文章。他们应该能够阅读文章3 – 4秒。如果我们用80个字符或少会有66%的机会他们订婚。如果他们读过了那篇文章,他们觉得有趣的之后,他们会喜欢它,也会评论
A Report on Media PR and Marketing Campaign
· For any new product launch or any other initiative we can launch small and creative video and post it on these sites. The caption of the videos should be catchy so that people will play this video. Length of the video should be small and we need to cover the positioning and message related to the new product in that limited time. People usually open the video if the length is small and caption of the video is interesting.
· Facebook or twitter pages should be updated on daily basis. We need to have special employees to look after these social networking sites. These people should always create and post some creative stuff on these sites to attract more and more fans.
· We need to increase the engagement level of customers. Try to add high quality posts. Instead of so many posts we just need to post 2-3 creative and high quality posts. Adding content between 7 AM and 8 AM will get 20 percent more engagement from the customers.
· Characters of our posts should be minimal. Fans do not give much time to read the entire post. They should be able to read the post in 3-4 seconds. If we use 80 characters or less there will be 66 percent more chances of them getting engaged. If they read the post and they find it interesting then they will like it and will comment on it too (Joachimsthaler, 1997).