1. Industry Competitors: In Japan, Sony, Toshiba and other multinationals are the major competitors. (Menon,1999) They are big companies rich in technology and financial resources. In other countries many local players and other multinational companies are main competitors. Elecdyne will have to identify all industry competitors to make business plans.
2. Potential Entrants: A new market with huge potential may attract to other market players. (Menon,1999) So many local players and multinational company can enter into market. Elecdyne must have to prepare strategy to handle effect of entering new market players.
3. Substitutes: Electronic items change very fast. They are fashion and more often fad. Computer systems are not as much popular today as they were in past. CRT TV and monitors are out of trend, TFT is fashion and Plasma is the future. Mp3 players are being replaced by Ipod and laptops are being replaces by Ipad. So substitutes are bug threads and Elecdyne must have a strategy to handle the effect of such substitutes.
4. Suppliers: For Elecdyne vendors supplying item components are not the only supplier but companies giving license to use technology are also suppliers. Elecdyne is fully dependent upon such companies for technology and raw material. It needs to manage it suppliers very carefully.
5. Buyers: Buyers drive the market by their demand and bargain power. Different markets show different behavior and characteristics of buyers. Institutional buyers and government can bargain a lot by their scale. At the same time company can get good deal by such buyers.