Jet Blue airways have multiple products in the market such as clothing industry and Live TV network. JetBlue airways have its reach to the large market for its products. Basically the JetBlue’s ticket booking is web based so its reach is to the whole area where the services are there. JetBlue’s products are very much different than the other industry products. With regard to Product; JetBlue is cornering the marketplace with its productivity, in-flight features, and customer service. Because of the company only go for purchasing the new branded air planes of single type at one time which generally reduces the maintenance downtime and cost so it reduces the overall cost for the customers.
More than this, JetBlue has the technology of operational recovery tool which helps the company to planning the minimum flight cancelation because of providing the options of changing the schedule time or other connecting flight. On board JetBlue provides the services for all customers equally with more comfort than the other services provider. JetBlue provides the different entertainment system during the flight. There are many other features which attract the customer in the JetBlue flight. The services which include customized seating arrangement or pre decide seating arrangement than the other customer provide like Southwest Airlines. It provides the leather seats, more comfortable for sitting, and more premium on board services.(Bailey, Jeff et al, February, 2007)