The status of print media in the UK is not as dismal as in other countries. The reason for the sustainment of readership by the UK print media is that drives and backs the maximum newspapers in the country. As per the Deloitte report on the consumption of media by the readers in the UK, there are still 50% of Britons who purchase printed newspapers and an additional 10% read papers which have been bought by other people in comparison to the mere 31% who read news stories only through the online websites of the newspapers companies. Also the 60% of UK population is a regular printed magazine reader and just about 40% people read the online content of magazines.
Similarly, the earnings shown by the Mail Online newspaper website in 2014 was £62m as revenue while the same for the print versions of the ‘Mail’ and ‘Mail on Sunday’ was £536m. Even though the newspapers in the UK are also facing downward trend, it still dominates the media consumption of the country. The future for the papers like the Telegraph and the Mail seems to be strong and promising. The reason for this strength is their unique role in campaigning, capability to change the national agendas and to affect the elites along with employing stimulus. The print media in UK uses the strategies of publishing the contents with agenda, while the online journalism is more focused on consumerism. This unique proposition would help the print media to retain its position and sustainability in the UK market.