Place: This is another important element of the branding strategy as it is of primary importance to ensure that the shelves are fully stocked and there are minimal situations of stock outs. The chocolates should be available at all convenient and accessible locations which have high footfalls. Apart from the current marketing channels which are used to market other brands of the company, sales for the new brand can be made through supermarkets and discount stores. Vending machines can be set up in places that have high footfalls like shopping malls, movie theatres, etc so as to induce customers to try the brand.
Use of IT is essential in these modern times for all activities and as such, an online portal can be established wherein the customers can enter their bulk orders and take advantages of free home delivery schemes with just a click of the mouse. To improve the brand’s visibility, it is essential that the brand must be easily accessible.