Costa Coffee is internationally branded for its unique Italian Coffee and by using the first rate services it is attracting the highest customers. The COSTA prices starts from £1.95 and so on. The company’s strategy is to reduce the prices by 30 percent in next 3 years by installing the production centers at different places and by minimizing the transportation cost.
Costa Coffee has 1175 outlets in UK and 472 coffee stores in 28 countries worldwide. The biggest Costa branch is at Dubai where more than 300 people work. Costa Company is going for new countries and increasing the number of outlets by 3000 in numbers in next 3 years.
COSTA Company has started COSTA BOOK AWARDS to promote the COSTA business and also planning new market strategies to promote their brands.
The company employs the Italian Masters on every production center. It has introduced the many people or employee welfare programs and other social improvement and development programs. For next 3 years the plan is to motivate the people and to promote the social education.
COSTA has introduced the COSTA EXPRESS and COSTA CLUB under which the coffee machines are going to be replaced to enhance the production services and rebranded as COSTA EXPRESS. Also the supply chain and home delivery services are being improved to reach to the more customers in coming three years.
The company’s physical evidence is as a brand of Whitbread – Hospitality industry. The COSTA’s plan is to rebrand by introducing the new kind of COSTA services. By this the consumers will know the brand as COSTA COFFEE.