The past customer relationships could be considered as a resource to the company because they can build on from those relations if they are able to keep those loyal customers delighted.
· Next has a large investor base and those investors have been making good returns for the past few years so they would be willing to provide Next with a large amount of capital for future ventures also.
· There are more than 55 retail outlets in the UK which provides a very good platform for Next to generate sales.
· Organizational culture is as such that it has been focusing on customer service and customer satisfaction.
· Brand Image is what the competitors cannot copy. Next has a very good reputation in the market. They have a unique image of providing quality products at reasonable prices.
Resource/Competency framework is a tool which is used to determine the strategic resources that are available to the company. The competitive advantage of a company is gained from the core competencies of the company. It shows the relationship between what the companies has and what the company does with what it has and how its competitors could view their competencies and resources as an opportunity or a threat. (Zander, 2000)
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