Through the biography of Steve Jobs one can relate many business successes which happened but one thing which made Jobs different from any other business success was the knowledge about the product which the company made. Steve Jobs was the innovator behind all Apple’s products. John Akers at IBM was smart, eloquent and an exemplary salesperson but the only drawback with him was that he knew nothing about the product. Same was the case with XEROX. So it is very important to make a real company which lasts for more than a decade or two. The current businesspeople call themselves entrepreneur but what they actually doing is to launch a start-up and then to sell it off to some giant.